Chief Designer / Owner of Mental Flame Interiors & Architecture
CEO / Founder of Cairo Design Awards (CDA)
Hisham’s exquisite designs are revolutionizing the design landscape in Egypt by creating brand new concepts that excel in the present and define the future. His exemplary collaborations in the real estate sector have won him international and regional recognition with the likes of SODIC, New Giza and Mountain View.
Besides his distinctive work in interior design, Hisham is one of the top art directors in Egypt who led the art direction of some of the most popular advertisements featuring megastars.
Examples of his art direction work include Vodafone campaigns with megastars Asser Yassin and Mohamed Henedy; superstar Mohamed Ramadan in his latest ad campaign with Sting; Mercedes, and Edita to name a few. With this track record, Hisham founded a design empire that has evolved into his company “Mental Flame” founded in 2004. Driven by his unshakeable belief and passion for supporting new talents, he introduced Egypt’s first design community, The Cairo Design Award (CDA), becoming the biggest design event in Egypt and Africa. He believes that the role of a designer goes beyond decorating; it combines elements to create a story through each design. Hisham has a unique design vision driven by the environmental mood and layers of space and light.